Structure & Content
We decide which page answers which of your visitors' questions.
- Sitemap and purpose of every page
- One main action per page
- Copy and photos as needed
- Short contact forms
- Content audit for relaunches
We design and develop websites that look good on every device, load quickly and get found. From one-pagers to large corporate websites.
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Scope of services
Your website is often the first contact with new customers. It should lead visitors to an enquiry and show who you are along the way. We plan every project around this: with a clear structure, your own design and clean technology. We accompany you from the first idea to launch and beyond. You have one fixed point of contact and can see how far your project has come at any time.
We decide which page answers which of your visitors' questions.
We design for mobile first and then expand for larger screens.
We choose the system to suit your day-to-day work, not our preference.
So your website can be found and loads quickly from day one.
Process
This is how your website comes together, with a clear result after every step.
We clarify your goals and take stock of what already exists.
For a relaunch, we list every address of the old website, including PDFs and old posts. Google Search Console shows us which pages bring in visitors.
OutcomeA list of all pages with a clear decision for each
We define the sitemap, purpose and main action of every page.
The schedule shows who supplies the content for each page and by when. In this step we also decide which system your website will run on.
OutcomeSitemap, content plan and chosen CMS
You click through a rough version of your website.
On mobile and desktop, you can see whether the menu, contact route and forms work. We agree on what should change in a joint workshop.
OutcomeAn approved draft
We develop on a separate test environment while your old website stays online.
There we add the content and check loading time, keyboard navigation and contrast. We collect your feedback in rounds.
OutcomeA tested website ready for sign-off
The switch happens on a fixed date.
Every old address gets a redirect and we submit the new sitemap to Google. Beforehand, we show you in a training session how to change content yourself.
OutcomeYour website online, maintained by you
Focus areas
Structure
Visitors want to know quickly whether they are in the right place, whether you can help and how to reach you. That is why we plan the structure first: which pages there are, which question each one answers and which action comes first.
For PSP Taxi that is the phone call, for Wirbelsäulenpraxis Salzburg it is booking an appointment. Forms only ask for what you need for your first reply. Who writes the copy and supplies the photos is in the schedule from the start.
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Design
We design every website from scratch, to suit your brand. The result is not a single layout but a set of building blocks: header, text with image, gallery, FAQ, contact. This keeps every new page consistent, even when you create it yourself.
We plan accessibility from the start and develop to WCAG 2.1 AA. We make sure there is sufficient contrast, visible labels in forms, a visible keyboard focus and a logical heading structure. In a new project, this adds hardly any extra effort.
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Technology
We recommend Storyblok when several people change content often and want to work directly in the preview. Rocketsite, our platform built on Payload CMS, runs on our own servers at Hetzner in Germany. Every client gets their own database and content types that fit their business.
For a small website that rarely changes, WordPress is often the more sensible choice. In the initial consultation, we will also tell you when a system costs more than it delivers.
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Branding
Logo, colours, fonts and business stationery: we develop a visual identity that suits you and looks the same on your website, business card and social media. That way your customers recognise you everywhere.
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For service providers, a website is rarely the product. It is the route to a conversation. We measure every decision on structure, design and technology against that.
David LindenbauerCo-FounderTechnologies
Your team and your plans decide which system fits, not our habits.
We plan every website individually, so there is no off-the-shelf price. In the free initial consultation, we clarify goals, scope and features. You then receive a quote that sets out all costs openly.
Usually with a headless CMS such as Storyblok, or with WordPress. Which one fits better depends on who maintains the content and which features you need. We advise you on this in the initial consultation.
Gladly. We create copy, photos and videos ourselves or with experienced partners from our network. Project management stays with us, so you still have one point of contact.
If you wish, we take care of hosting, backups, updates and maintenance. You simply send us change requests through our ticket system.
A purely informational website with a contact form is generally not covered by the Accessibility Act (BaFG). As soon as customers book or pay online, that can change. We develop to WCAG 2.1 AA anyway, so your website is easy for everyone to use.
Clean redirects protect what your website has built up on Google. Every old address points to the matching new page and well-ranked pages keep their titles. Nobody can rule out short-term fluctuations, which is why we monitor Search Console in the weeks after launch.
Yes. In Storyblok and Payload CMS, your content is stored in a structured way and can be exported in full. Moving is still work, but it can be planned. With Rocketsite, we hand over your own database on request.